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LOOKING FWD

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Privacy Policy
Last updated: 30 October 2026

Looking FWD is provided by John Mackay, an independent developer in the United Kingdom and the controller of your personal information. This policy describes the website at lookingfwdapp.com and the account, sync, purchase-linking and reminder services used by the iOS and Android apps. For privacy questions or requests, email support@johnmackay.dev.

Information we use

An email address is needed for an account. Your name and the content you choose to add are optional. Please only include information about other people that you are entitled to use and share with the service.

Why we use it

We use account, event, sync and purchase information to provide the services you request and perform our contract with you. We use technical and security information to prevent abuse, diagnose problems and operate a reliable service, based on our legitimate interests. Information may also be retained or disclosed where necessary to meet legal obligations.

Reminders are sent according to your chosen preferences and notification permissions. You can turn them off at any time. Essential account messages, such as verification codes, are sent when needed to provide or protect your account.

Syncing, photos and private events

You can use the mobile apps without signing in to a Looking FWD account. Signing in automatically merges and syncs your existing events and event types with your account, including photos and checklists, so they are available on your connected devices and the website. Photos you select are stored as event content; they are not sent to an AI photo-reading service.

The apps keep their original local data separately from account data. Older iOS versions may sync the original store through your Apple iCloud account using CloudKit. In updated versions, normal sync uses your Looking FWD account; an optional iCloud importer can recover previous events into that account. Import receipts identify previously imported records so retries preserve account edits and deletions. Signing out of Looking FWD returns the app to its original data; pending account changes may remain on the device for when you sign back in. Resetting or deleting your Looking FWD account does not erase those separate originals or your Apple iCloud data.

Private event types also sync. On the website they are hidden until you select “Show private events”. That setting is a display preference, not a biometric lock or end-to-end encryption. Account access controls protect server data, but the service processes your event content to provide syncing and reminders. Keep access to your account and devices secure, and sign out on shared devices.

Reminders and notifications

Email preferences apply to your account; push registration applies to each device or browser. Change reminders in Account → Reminders on the website or Settings → Reminders in the apps. You can also revoke notification permission in your device or browser settings.

Reminder emails and push notifications include the event name, which may be visible in your inbox or on your lock screen. Private events are excluded unless you choose to include them. Email delivery uses Resend; push delivery uses Firebase Cloud Messaging and, for iOS, Apple’s push service. Delivery records help prevent duplicate reminders and track delivery attempts.

Purchases across platforms

RevenueCat links purchase access to your Looking FWD account when you sign in, so an eligible subscription or lifetime purchase can be recognised on iOS, Android and the website. Apple, Google and Stripe handle payments on their respective platforms and have their own privacy responsibilities. Looking FWD does not store your full payment-card details. Lifetime access and an active subscription unlock the same Premium features.

Providers and sharing

We do not sell your personal information. Providers receive the information needed to deliver their part of the service:

Firebase App Check helps verify requests. The website uses reCAPTCHA Enterprise, iOS uses App Attest and Android uses Play Integrity. These services process browser and device signals for security. See Firebase’s privacy information and Google’s Privacy Policy.

Support correspondence is handled through our email service. Information may also be disclosed where required by law or reasonably necessary to investigate misuse and protect rights.

Our shared Supabase database is hosted in London. Some providers process information outside the UK, including in the United States. International transfers require an applicable safeguard, such as an adequacy arrangement or approved contractual protections. Contact us for information about the safeguards applicable to your data.

Storage on your device

We use browser storage and similar technologies for sign-in, cached content, preferences, security and notifications. The apps also keep local event data and sync state. The website does not use advertising trackers or optional analytics, and Firebase Analytics is not enabled for this service. Security providers may still process browser and device signals to verify requests.

How long we keep information

Account content is generally kept while your account remains active. Deleting an event hides it from normal use but retains a deleted record so the deletion can sync to other devices. Use Reset synced data or Delete account to remove account content more broadly.

Technical, security and delivery records are kept as needed to operate, troubleshoot and protect the service. Support correspondence is retained as needed to resolve your request and related follow-up. Purchase records may be retained for accounting, legal or dispute purposes.

Copies can remain in backups, separate local or iCloud stores, or devices that have not yet synced. Providers may retain records under their own policies and legal obligations. We do not promise immediate deletion from every backup or third-party payment record.

Your choices and rights

You can change your name and reminder preferences, manage events, and use Reset synced data or Delete account under Account → Support. Reset and account deletion require email verification. Deleting your account does not cancel a subscription. Cancel separately through the App Store, Google Play or the web billing provider where you purchased it.

Under applicable data protection law, you may request access, correction, erasure, restriction or portability of your information. Some rights have legal exceptions. Email support@johnmackay.dev to make a request; we may need to verify your identity.

Changes to this policy

We will update this page when our practices change and provide additional notice where required for significant changes. The date above shows when this version was updated.